I’m David—a marketer in Orange County, California.

I fell in love with technology and the internet at a young age, after becoming hooked on Commodore 64 video games and later AOL. Since the days of dial-up, I’ve remained passionate about digital communications.

These days, I’m the Director of Marketing Communications at TP-Link, responsible for the overall crafting and execution of integrated marketing strategies, driving brand visibility, and enhancing our global presence across various platforms.

Previously, I oversaw Digital Marketing at TCL. I joined TCL as the first Digital Marketing hire in North America and played a key role in establishing digital best practices, created impactful brand and performance campaigns, and built a high performing team. All of which contributed to TCL’s rapid growth from a category disruptor to the Top 2 best-selling brand of television in the US, which it has maintained for the past five years.

Prior to TCL, I held digital marketing roles at Boost Mobile, D-Link Systems, and Targus, as well as several agencies and startups in the early days of my marketing career.

I hold a BA in Communications from Cal State University, Fullerton. I also graduated from DePaul University’s School of Design with a Master’s in Human-Computer Interaction.

Outside of work and academic pursuits, I’m an avid runner, occasional tennis player, gadget geek, and indulgent foodie. I like to share stories on Twitter/X, sometimes take pictures, and can be found writing about technology, marketing, and more, elsewhere on the Interwebs. 

My specialities.

My experience has been at the intersection of brand building, digital marketing, and content strategy. Here’s how I help bridge the gap between creativity and commerce.

  • Creating holistic integrated marketing programs that support brand and business goals, while addressing audiences at every part of the funnel.

  • Capturing brand voice and creating content that resonates with target audiences.

  • Optimizing the digital shelf and driving increased omnichannel conversion at point-of-sale.

  • Managing all phases of a campaign’s lifecycle: concept planning, brief writing, creative direction, customer segmentation, and reporting.

  • Content creation for blogs, emails, product pages, and more. Planning photo/video shoot storyboards and overseeing production to specific budgets and timelines.