TCL Gaming

Integrating with the World’s Biggest FPS Video Game

TCL’s mission is to bring joy and simplicity to users through the thoughtful execution of technology. But how do we communicate that joy and simplicity to gamers—one of our most tech-savvy and demanding audiences?

There was no better way to showcase TCL’s latest big-screen gaming tech and performance than through high-value content that would resonate with passionate customers.

By building a partnership with Activision to make TCL the Official TV of Call of Duty: Modern Warfare II, I was able to demonstrate gaming performance in a way that would captivate console gamers.

The partnership yielded integrated campaigns that established TCL TVs as the preeminent choice for gamers, designed to deliver cinema-quality graphics, powerful audio, smooth play, and near-instant responses—everything you need for immersive, next-level gaming.

The integration spanned video, A+ content at point-of-sale, native articles explaining user benefits which were then syndicated across top publications, and targeted display campaigns. There was even a sweepstakes that offered fans the chance to win the ultimate gaming setup.

Together, these elements all showed why TCL TVs should be a top choice for gamers.

Powerful digital campaigns featuring TCL’s gaming message at point-of-sale resulted in some of TCL’s highest-ever engagement and return on ad spend. The success of the campaigns also contributed to TCL maintaining its position among the top two best-selling TV brands in the US (which it’s held five years in a row).

By bringing gaming technology to the forefront in brand and product marketing, TCL’s high-performance gaming TVs also received numerous “Best Gaming TV” accolades from top tier tech publications like IGN, PopSci, RTINGS, Wirecutter, and many others.