Heel That Pain

Eliminating Discomfort

HeelThatPain.com is a resource for learning about heel pain, plantar fasciitis, and the patented Heel Seats treatment.

Many years before a global pandemic helped push digitally-native DTC brands into the mainstream, Heel That Pain was ahead of it’s time in bringing a great product to consumers exclusively online.

I developed nearly all on-site content, managed SEO/SEM strategy, and even oversaw a few offline marketing initiatives, including a TV spot and radio ads that helped raise the startup’s brand awareness.

The site is home to high-converting content. Hundreds of thousands of Heel Seats are sold each month, the vast majority of which are driven through organic traffic.

Optimized landing pages also contributed to strong search rankings for highly competitive search terms within this product category.

By creating a knowledge base around topics such as heel pain, plantar fasciitis, and heel spurs, I was able create evergreen content that not only provided helpful resources to users, but drive consistent value and revenue for the business.